Revolutionising Retail Infrastructure for a Trusted Australian Footwear Brand
Betts is one of Australia’s most recognisable footwear retailers, with a heritage dating back to 1892 and a long-standing reputation as a family-owned business. Over more than a century, the brand has continued to evolve through changing retail environments, serving customers through both physical stores and digital channels. Today, that means the performance of its underlying technology environment matters more than ever. Bett’s retail operations, store connectivity, and online presence all rely on dependable infrastructure behind the scenes.
CorpCloud partnered with Betts to help modernise its core infrastructure and support more resilient, predictable, and future-ready operating environment. What began as a long-term relationship around network services evolved into a major step forward: the move to Arcus Private Cloud.
About Betts
Founded in Perth in 1892, Betts is a proudly family-run Australian footwear business now spanning five generations. The company describes itself as a long-standing retail brand shaped by reinvention, with a strong focus on quality, style, and customer experience both online and in store. That kind of retail model depends on technology that can support daily operations reliably across multiple locations while also keeping digital channels consistently available to customers.
For a retailer like Betts, infrastructure is not just an internal IT concern. It supports store connectivity, business continuity, and the online systems customers interact with every day. When the retail website is tied closely to the server environment, reliability becomes commercially critical.
The Challenge
Betts reached a point where its existing server environment and supporting equipment were becoming outdated, slower, and increasingly costly to maintain. With infrastructure refresh decisions approaching, the business needed a more modern solution that could support its operational needs without introducing cost uncertainty.
One of the major concerns was the unpredictability often associated with legacy provider pricing models. Betts wanted to avoid the risk of unexpected costs or “bill shock” while moving toward a more resilient and future-ready platform. The business was looking for a solution that could improve performance and reliability while also giving leadership greater confidence in long-term budgeting.
As Anthony Wald, Betts IT Manager, explains:
“We were coming up to do a refresh of our server equipment, and when they (CorpCloud) came in, they mentioned they were building a private cloud infrastructure. We got really excited to look at it, talk to them about it and understand it as it looked like a great fit for us.”
Why CorpCloud
By this stage, CorpCloud had already build a strong relationship with Betts through managing the company’s wider network infrastructure. That existing trust mattered. Betts was already relying on CorpCloud to support corporate networks and connectivity out to stores, so the partnership was grounded in practical delivery rather than a new vendor pitch.
CorpCloud’s local presence also played an important role. For Betts, having a Perth-based provider that could offer responsive support and a more accountable working relationship was a meaningful advantage. Just as important was CorpCloud’s ability to provide a fixed-price private cloud solution, giving Betts stronger cost predictability alongside a more modern infrastructure path.
What CorpCloud Delivered
Arcus Private Cloud Migration
CorpCloud provided Betts with a modern private cloud environment through Arcus Private Cloud, helping replace aging server infrastructure with a more resilient and scalable platform. The move was designed to support both current needs and future business continuity requirements.
Fixed-Cost Commercial Model
A key part of the solution was pricing certainty. CorpCloud offered Betts a fixed-price model that reduced exposure to unpredictable costs and helped eliminate the concern of bill shock often associated with older or less transparent provider arrangements.
Ongoing Network and Store Connectivity Support
Beyond the cloud migration itself, CorpCloud continued supporting Betts’ broader corporate and store network environment. This meant the partnership extended across the infrastructure stack rather than being limited to a single standalone project.
Local, Responsive Partnership
Betts also gained the benefit of a local support relationship with a provider it already knew and trusted. That responsiveness and familiarity helped strengthen confidence in both the implementation and the ongoing operating model.
What Improved
Greater Infrastructure Reliability
For Betts, the server environment is not a background system with limited impact. It supports the back end of the retail website, making uptime and reliability essential. Moving to Arcus Private Cloud gave Betts greater confidence that this critical environment would remain available and dependable.
Stronger Support for Online Retail Operations
Because Betts operates an online presence around the clock, the cloud environment needed to support 24/7 availability. The move to Arcus helped provide peace of mind that customers could continue accessing the website reliably, which is especially important for a modern retail business balancing in-store and online trade.
More Predictable IT Costs
The fixed-price structure gave Betts stronger budgeting confidence and reduced the risk of unexpected infrastructure costs. This commercial certainty was not just a financial preference. It was part of the value of the solution itself.
A Trusted Long-Term Technology Partner
The migration also reinforced the broader partnership between Betts and CorpCloud. What stands out in Betts’ comments is not only the technical outcome, but the level of trust in CorpCloud’s responsiveness, execution, and local support model.
Anthony Wald puts it this way:
“For Betts our server environment is the biggest factor as it is actually the back end of our retail website. So, without that running, our website doesn’t function properly. Betts has an online presence that runs 24/7, and with the move to Arcus, we have peace of mind that this is always going to be readily available for our customers.”
He also adds:
“We chose CorpCloud because they’re a company we know and trust, they are always eager to pick up the phone and provide answers. We know that with anything CorpCloud does, they do it well, and they do it properly.”
Client Perspective
For Betts, this was not just a technology refresh. It was a strategic infrastructure decision that improved confidence in the systems supporting both retail operations and customer experience. In a business where digital availability, store connectivity, and cost control all matter, the value of the partnership came from combining technical modernisation with trusted local support.
The case also reflects a broader theme relevant to many established Australian businesses: modern infrastructure needs to deliver more than performance alone. It must also reduce uncertainty, support continuity, and come with a support model the business can rely on.
Closing
For retail businesses, infrastructure reliability is closely tied to customer experience, operational continuity, and confidence in digital channels. Betts’ move to Arcus Private Cloud shows how the right technology partner can help modernise legacy environments while improving resilience, predictability, and day-to-day support.
If your organisation is looking for a trusted local partner for private cloud, connectivity, and managed IT, CorpCloud is ready to help.
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